Ways of Content Marketing

[Ranjanraj]

What is the potential Ways of Content Marketing nowadays ?

 

[jagsweb]

Nowadays are not too different from yesterdays or the days before that.
1. Identify who your target audience is.
2. Identify where and how they use the internet to get info and advice.
3. Identify why they have a need to read the content and what the need is
4. Get snippets of the content posted in the places revealed in #2 so they see it. It has to be compelling to bring them back to the content. Lead magnets work well also.
5. Email your list.
6. Run paid ads to it if that is your fancy
Shitty content is an aberration if it doesn't resonate with people and convert, no amount of traffic will fix that

 

[Mass]

Content marketing benefits businesses in many ways. When done right, an effective content marketing strategy can: Increase online visibility. A content strategy can help you attract more customers and website visitors, especially when people are constantly looking for solutions to their pain points.

 

[PSTnet]

content marketing is more tied to community management now (more that ever before i think)
Like, your content should not only show how beautiful or unique your product is, but to engage the community of your brand and reflect what they want somehow
As said above, if the content doesn't resonate with your audience -- that won't convert

 

[yuzyaz]

would you recommend any course about this?

 

[PSTnet]

would you recommend any course about this?

I'm currently looling for one myself, there are some that are looking good on Udemy, for example I like this one as a beginner level: https://www.udemy.com/course/social-media-management-community-management-for-lead-gen/

However, I'm looking for something more advanced, implementing Community canvas framework and some other techniques I don't yet know
Here is a link to community canvas btw, https://community-canvas.org/

 

[yuzyaz]

I'm currently looling for one myself, there are some that are looking good on Udemy, for example I like this one as a beginner level: https://www.udemy.com/course/social-media-management-community-management-for-lead-gen/

However, I'm looking for something more advanced, implementing Community canvas framework and some other techniques I don't yet know
Here is a link to community canvas btw, https://community-canvas.org/

thank you for the suggestion

 

[ililli]

What is the potential Ways of Content Marketing nowadays ?

There are many potential ways to do content marketing ways you can go, and the best approach for you will depend on your target audience ( Niche ) , industry, and goals. However, some of the best and most effective content marketing channels include:

• Blogging: Blogging is a great way to create and publish long-form content on a regular basis. Blog posts can be used to educate your audience, share your expertise, and promote your products or services.
• Social media marketing: Social media is a powerful tool for reaching and engaging your target audience. You can use social media to share your blog posts, other content, and interact with your followers.
• Email marketing: Email marketing is a great way to stay in touch with your audience and promote your content. You can use email newsletters to send out regular updates about your blog, new products or services, or other special offers.
• Video marketing: Video is a highly engaging form of content that can be used to tell stories, demonstrate products, and educate your audience. You can share your videos on your website, social media, and other channels.
• Podcast marketing: Podcasts are a great way to reach your audience on the go. You can use your podcast to share interviews, stories, and other insights on your industry.

In addition to these traditional channels, there are also a number of emerging content marketing trends that you may want to consider, such as:

• Interactive content: Interactive content, such as quizzes, polls, and calculators, can be a great way to engage your audience and collect data.
• Voice search: As voice search becomes more popular, it's important to optimize your content for voice search. This means using conversational language and answering common questions that people might ask.
• Artificial intelligence (AI): AI can be used to create and distribute content more efficiently. For example, AI-powered tools can be used to generate blog posts, social media posts, and even personalized email campaigns.

No matter what content marketing channels you choose, it's important to create content that is high-quality, informative, and relevant to your target audience. You should also make sure to promote your content through a variety of channels to reach the widest possible audience.

Here are some additional tips for effective content marketing:

• Create a content marketing strategy: Before you start creating content, it's important to have a content marketing strategy in place. This will help you to define your goals, target audience, and content mix.
• Be consistent: The key to successful content marketing is consistency. Make sure to publish new content on a regular basis, and promote it through a variety of channels.
• Use analytics to track your results: It's important to track your content marketing results so that you can see what's working and what's not. Use analytics tools to track metrics such as website traffic, social media engagement, and lead generation.

 

[bodHOST]

Content marketing continues to evolve with new opportunities emerging in various formats. Some potential ways include creating engaging blog posts, producing informative and entertaining videos for platforms like YouTube and TikTok, leveraging the power of social media for micro-content, experimenting with podcasting for auditory engagement, and exploring emerging formats like interactive content such as quizzes, polls, and AR experiences to captivate and connect with diverse audiences across digital channels.