With this easy-to-configure module you will be able to export your products and later import it to Facebook to create a Product Catalogue.
The catalogue created can be multilingual and have different prices and currencies for each country, all of this in a single catalogue
With the Facebook Catalogue you can do several things:
- Product Ads: Create ads using your Product Catalogue
- Instagram Product Tagging: Shop the look. This feature will allow you to tag your catalogue products in your Instagram posts and Stories
- Facebook Shop Tab: Link your catalogue with your Facebook page to display all your products in the Shop tab.
- Dynamic Ads: If you have a module to track the Facebook events (we do recommend our module Pixel Plus) you can link a pixel with the catalogue to be able to create the Dynamic Ads, the most powerful feature from Facebook & Instagram Ads.
It's an advanced remarketing / retargeting feature from Facebook. Automatically created ads based on the behaviour and interests of your customer. Each customer sees a customized ad for him
Since the Ads are generated dynamically for each customer the campaigns have much less maintenance and a much lower cost and better conversion rates.
Once the customer buys the product the modules sends the necessary data to make that customer don't see the ad any more (unless he shows interest on any of your products again).
Ease to use and well documented
Every section of the module is well documented, meaning that you won't need any previous experience to configure and use the module.
There are also some advanced options to have a better control with the feeds generation.
And a complete step-by-step guide on how to configure the module, how to create the Product Catalogues and how to configure a Cron Job (a sever side script to automatically update the feed).
Errors
The module will also try to check and notify of the errors that Facebook may found when uploading the module making it easier to find and solve.
Catalogue Filtering, the Product Sets
Sometimes you don’t want to show all your products in the ads, Facebook has powerful filters to create Product Sets that can later be used for Ads, this way you can exclude all the products you want from your catalogue.
The number of product sets you can create on Facebook is unlimited and they won’t be lost after each automatic update.
What your customers will like
Facebook:
- Customers will see more accurate ads, based on what they like making them more likely to buy them from you
- Customers will be able to navigate through your catalogue without leaving your Facebook page
Instagram:
Users will be able to easily buy any product what caches their attention from your Instagram stories
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